NFC Communication allows information to be exchanged wirelessly with mobile devices, such as NFC-enabled smartphones. Many present-days devices (Android, Blackberry and Windows) already feature such an interface. Data are transmitted over short distances (maximum 4 cm), and can be sent or received. The most common function will be mobile payment.
Besides mobile payment, many cross-media marketing solutions are made possible with NFC Communication. That is because, to read data stored on an CXJ NFC tag, there is no need to start an additional App – the smartphone just needs to be held near the marked area containing the NFC tag. The tag can point, for example, to a link, to ready-made Tweets or can direct the user to your Facebook page. PAV has been involved in NFC for many years and has developed a whole range of exciting products for cross-media and barrier-free marketing, such as Near Response Mailing and NFC card.
Near Response Mailing
Near Response Mailing is a dialogue marketing solution developed by PAV that links print and online media by wireless communication. It is based on an NFC tag embedded in paper by PAV. A special production technology is used to integrate NFC chips in print media, for example in direct mailings. Simple information can be stored on the data storage medium, such as individual Tweets or a link to a landing page.
NFC cards are used not only for mobile payment, but also and above all in cross-media marketing due to the easy with which they can be integrated into the EC-Cash infrastructure already in place. With additional apps, companies can provide their customers with further value-added, such as automatic retrieval of points with one’s smartphone. Videos showing the latest weekly offers can also be stored on the plastic medium. As soon as the customer moves his smartphone near the area marked, the video is shown. The content is managed in a special cloud and can thus be changed and flexibly controlled to suit requirements.
NFC cards are also suitable as smart visiting cards. The contact’s data are stored electronically on the card. When an NFC-capable smartphone is held near the NFC visiting card, the data are read out and stored, if wanted.